Saviors Of Earth

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The Mind Mapping process should have given you a really good idea of what you really want, but what can you really achieve?

Well, hypothetically, you can achieve anything you set out to achieve – but we know that’s not always the case. Resources, natural skill and ability, time – these all factor into whether we can achieve something or not. The aim of goal setting is to set achievable goals, even if that means taking a larger goal or dream and breaking it down into bite-size chunks.

A tool you can use to help identify what is achievable is the SWOT analysis [yes, another tool, but hopefully by now you’ve figured out that tools are a great way to prompt you for the answer you’re looking for]. Dr Heinz Weihrich introduced the earlier version of the SWOT analysis, the "TOWS Matrix" in 1982. TOWS stands for Threats|Opportunities|Weaknesses|Strengths – SWOT is simply a rearrangement of these, reflecting the need to assess your current situation and reflect internally (ie your strengths and weaknesses) before you can look to the future and explore externally (opportunities and threats).

A personal SWOT analysis is a look at you and your life. The SWOT analysis will help you identify the most beneficial goals worth pursuing right now based on your current situation, and to identify goals that will help you prepare for the future.

For the purposes of goal setting, it is useful to perform a SWOT analysis on each of the life aspects you ranked as most important as it will help you identify where you need to improve, and therefore help you set goals to make these improvements. More importantly though, the SWOT analysis allows you to identify your internal strengths that you can capitalize on to sieze your opportunities and thwart any external threats.

To undertake a personal SWOT analysis, for the life aspect you’re considering, ask yourself the following questions – just write down everything you can think of in each category whether you think it’s really relevant or not. The next step is to take this ‘brainstormed’ information and gain some real insight from your results:


Strengths:

What are your abilities, skills talents in this area?

Do you have any specialist knowledge in this area?

What resources do you have that support this strength?
Who can you ask for advice, support or help?

What is already working well in this area? What personal behavioural traits do you have that are strengths in this area?

Do your intelligence preferences indicate a strength in this area?



What opportunities (dreams, wishes, goals) have you been considering in this area?

Do your personality/ intelligence preferences or motivational needs indicate any opportunities that you haven’t previously considered?

What could you improve in this result area for you? List as many ‘goals’ as you can – which one or two will have the most impact on this aspect of your life?

How can you take advantage of your strengths to pursue these?

Do you have any weaknesses that may impede these goals?

What major change do you need in your life to improve this area?

Are there any special tools you can use or develop to help?


Weaknesses:

What are your main limitations in this area?

What skills/ abilities are needed in this area that you don’t have?

Are there any resources (money, time, help) that you don't have that you really need?

What is not working in this area right now? What personal behavioural traits do you

have that are weaknesses in this area?

Do your intelligence preferences indicate a weakness in this area?

Does your motivational need level according to Maslow indicate a deficiency?




What external threats (changes to income, events, etc) could affect you negatively? How could these affect you?

Are you facing any risks in this area if you continue along your current path? What are they – list them all. What would happen if these risks took place?

What obstacles or roadblocks are in your way?

Do your personality/ intelligence preferences or motivational needs indicate any threats that you haven’t previously considered?

Do any of your weaknesses increase the level of these threats or the impact?

What strengths do you have that could help you reduce the identified threats?



For each life aspect, identify key strengths that will ultimately help you achieve your goals. Not all of your strengths will help you achieve your goals – you may be a brilliant violin player, but this probably won’t help you get fit! You also need to identify which of your weaknesses are likely to get in the way of your achievements. Again, not all weaknesses will jeopardize your ability to achieve goals, but you need to identify which ones matter for you and your ability to succeed.

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Activity 4.2…

Give it a go! Do your personal SWOT analysis now! Use a separate page for each of your 5 life aspects you ranked as most important from the previous chapter – use the questions as a prompt, and write down everything you think of.

Once you’ve got it all down, stand back and take a look at the result. What’s missing? What are the recurring ideas? Where are the connections between the life aspects? Are there any other life aspects that are more or less apparent after this process?

Now grab a highlighter and highlight the key items in each category. The outcome you want from the SWOT analysis for each life aspect is a short list of:

What opportunities are best for you to pursue

What internal strengths you can use to enhance your pursuit of these opportunities

What threats you need to eliminate/ minimise

What internal strengths you can use to overcome these threats

What strengths you should consider making stronger to further enhance your ability to pursue your goals

What weaknesses you need to improve on, or manage, so that they don’t impede your goal setting.

For each life aspect, you should come up with a list of 2-3 key items for each of the above. Add these to one page, set out in the standard SWOT format, and put this sheet somewhere prominent – next to your Mind Map would be a good place. This is your current SWOT, and should be revisited from time to time as your situation changes, and forms a starting point for your goal setting.

You can repeat this SWOT analysis process for the other 5 less-important life aspects to get the full picture.

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